The Sofenomenal Agency Group is a woman-owned, full-service branding agency rooted in cultural representation, creative excellence, and community impact. We specialize in building bold brands for emerging and evolving businesses nationwide.
With a sharp eye for detail and a deep respect for culture, we craft strategy, visuals, and experiences that build authentic connections between brands and their audiences. We operate at the intersection of community, culture, and commerce, translating cultural insight into immersive experiences and brand ecosystems that don't just look good. They move people. They create lasting impact.
Through strategic collaborations with key community leaders, national partners, and trusted global brands, we amplify voices and create safe, commemorative, and impactful experiences that resonate far beyond the moment."We don't just brand businesses…
We brand the world we want to see."
Fena Fenelon, CEO and founder of the Sofenomenal Agency Group (est. 2019), is a Haitian-American, Brooklyn-born, Boston-based culture brand consultant known for her ability to strategically amplify the richness and dynamism of diverse cultures through branding. With a deep understanding of design, messaging, language, and storytelling, she helps businesses, organizations, and communities uncover their true voice and connect with audiences in authentic, intentional, and impactful ways.
Her upbringing fuels her creativity, inspiring a unique blend of faith, hip-hop, culture, and history in her work. Fena believes art is a cornerstone of cultural nourishment and progress, and she is deeply committed to prioritizing art and creativity, or the curation of art, at the heart of cultural development. This perspective shapes her approach to branding, ensuring the work she produces resonates deeply and leaves a lasting cultural imprint.
Under her leadership, the Sofenomenal Agency Group has become one of Boston’s go-to experts for branding, boasting an impressive portfolio of successful projects and satisfied clients. Notable collaborations include the WNBA Connecticut Sun, The City of Boston, Embrace Boston, PUMA, ESSENCE, Bloomingdale’s, and Uncle Nearest.
Fena’s commitment extends beyond aesthetics; she is driven by a mission to create meaningful and memorable experiences that drive measurable results. Through her work, she continues to make a significant impact in Boston and beyond, bridging culture and commerce in ways that inspire and empower communities.
CEO/FOUNDER
Charlene Chinn is the operational backbone of The Sofenomenal Agency Group, the force that ensures vision doesn't stop at imagination, but gets executed with precision. A Boston native, she brings deep familiarity with the cultural landscape we operate within and the discipline required to sustain and scale a creative business.
Her work centers on internal strategy, operations, project logistics, and communications. Charlene builds and maintains the systems that allow the agency to move with clarity and intention, without stifling the creativity that drives it. She manages timelines, oversees project workflows, and ensures cross-functional alignment so that every moving part is accounted for and working in sync.
Her role has been essential to operationalizing the event at scale. As the production has grown from an intimate gathering into a major cultural event, Charlene's ability to streamline processes and coordinate execution has been the through-line, ensuring that what is envisioned creatively is delivered cohesively, on time, on budget, and at the standard the brand demands.
At the leadership level, she aligns day-to-day execution with the agency's broader mission, making sure every detail contributes to building culturally resonant, community-centered experiences. Her presence gives the agency the capacity to operate with both ambition and discipline, holding the infrastructure that supports our growth while protecting the integrity of the work.
CHIEF OPERATIONS OFFICER
As Chief Marketing Officer of The Sofenomenal Agency Group, Mitchara “Cha Cha” Labady leads the charge in shaping how the brand shows up, connects, and resonates within culture. She is responsible for overseeing marketing strategy, brand partnerships, and cultural engagement initiatives, ensuring that every outward-facing touchpoint is intentional, aligned, and impactful.
Mitchara specializes in identifying and bridging the gap between brands and diverse audiences, translating cultural insight into meaningful connection. Her work goes beyond traditional marketing; she is focused on building relationships that feel authentic, rooted, and reciprocal. Through strategic partnerships and creative direction, she ensures that collaborations are not just transactional, but culturally aligned and community-centered.
Mitchara plays a critical role in amplifying the experience, crafting narratives, securing and nurturing brand relationships, and developing campaigns that capture both the energy and the intention behind the event. She understands how to position the platform in a way that attracts partners while preserving its cultural integrity, ensuring that representation is not performative but felt.
Her approach is grounded in purpose, power, and cultural relevance. Whether through campaign development, audience engagement, or partnership strategy, Mitchara ensures that the work reflects the communities it serves while also pushing brands to show up more thoughtfully. In doing so, she helps transform visibility into real connection, making sure that every activation, message, and experience leaves a lasting impact.
CHIEF MARKETING OFFICER