Sofenomenal Agency Group is a woman-owned and led full-service branding agency rooted in cultural representation, creative excellence, and community impact.
We specialize in building bold brands for emerging and evolving businesses nationwide. With a sharp eye for detail and a deep respect for culture, we craft strategy, visuals, and experiences that build authentic connections between brands and their audiences.
At Sofenomenal, cultural representation is our SUPERPOWER. Our cultural competency enables us to navigate nuance with authenticity, transforming representation into cultural currency that drives engagement, trust, and transformation.
We don’t just participate in culture, we help cultivate cultural ecosystems. Through strategic collaborations with key community leaders, national partners, and trusted global brands, we amplify voices and create safe, commemorative, and impactful experiences that resonate far beyond the moment.
From the Embrace MLK Statue Unveiling, to the Connecticut Sun Block Party honoring the first WNBA game played at TD Garden, to the Black Outside Block Party takeover of Downtown Crossing in partnership with Kickback Boston and Bent, we’ve helped shape stories that uplift and unite.
Our ability to collaborate across sectors, cultures, and communities expands our reach — turning local activation into international impact.
We don’t just brand businesses … We brand the world we want to see.
Fena Fenelon, CEO and founder of the Sofenomenal Agency Group (est. 2019), is a Haitian-American, Brooklyn-born, Boston-based culture brand consultant known for her ability to strategically amplify the richness and dynamism of diverse cultures through branding. With a deep understanding of design, messaging, language, and storytelling, she helps businesses, organizations, and communities uncover their true voice and connect with audiences in authentic, intentional, and impactful ways.
Her upbringing fuels her creativity, inspiring a unique blend of faith, hip-hop, culture, and history in her work. Fena believes art is a cornerstone of cultural nourishment and progress, and she is deeply committed to prioritizing art and creativity, or the curation of art, at the heart of cultural development. This perspective shapes her approach to branding, ensuring the work she produces resonates deeply and leaves a lasting cultural imprint.
Under her leadership, the Sofenomenal Agency Group has become one of Boston’s go-to experts for branding, boasting an impressive portfolio of successful projects and satisfied clients. Notable collaborations include the WNBA Connecticut Sun, The City of Boston, Embrace Boston, PUMA, ESSENCE, Bloomingdale’s, and Uncle Nearest.
Fena’s commitment extends beyond aesthetics; she is driven by a mission to create meaningful and memorable experiences that drive measurable results. Through her work, she continues to make a significant impact in Boston and beyond, bridging culture and commerce in ways that inspire and empower communities.
CEO/FOUNDER
Charlene is a Boston native and the Chief Operating Officer of Sofenomenal Agency Group. Charlene prioritizes a focus on internal strategy, operations, project logistics, and communications. In her role, Charlene ensures the agency runs with clarity, efficiency, and purpose, streamlining workflows, maximizing team performance, and aligning day-to-day execution with the agency’s bold creative vision.
CHIEF OPERATIONS OFFICER
CHIEF MARKETING OFFICER
As Chief Marketing Officer, Mitchara Labady leads marketing strategy, brand partnerships, and cultural engagement initiatives. She specializes in identifying and connecting brands with diverse audiences to transform representation into real, impactful connections through creative direction, strategy, and experiences that resonate with purpose, power, and cultural relevance.