Earlier this year (roughly 6 months ago), The Sofenomenal Agency Group joined the development world. We have partnered with development firm Oxbow Urban, Our Village Initiative and Thumbprint Reality to name, brand, market and establish an overall culture for a housing development coming to Fountain Street in the good old 02119.

WHAT YOUR BRAND COLORS ARE REALLY SAYING…OR NOT SAYING
One of my favorite music videos growing up ( and still is ) is Lil’ Kim and Lil’ Cease’s “Crush on You”. It probably didn’t cost much to make the music video but it’s an iconic part of the Hip-Hop culture (Special shout out to Lance Rivera who directed the music video).

Shall I proceed?

Instead of writing a whole blog, we’re just going to drop these info graphics here since people are naturally visual people but it needed to be said. There is a difference between a BRAND and BRANDING.

If your online marketing material doesn’t stimulate you or may seem foreign or fake, chances are you've been trying to model your approach after someone else vision or you've been using work produced by someone else — essentially a “Mr. Me Too” (now I have the song stuck in my head) or fugaze (feel free to look this word up if you have no idea what it is).